Most if not all Marylanders know that the Discovery Channel's headquarters is based in Silver Spring, which is just a little more than 30 miles away from downtown Baltimore. But what we might not know is that they added a huge shark to the sides of their building to kick off their annual Shark Week, which begins on August 1.
My brother snapped a bunch of photos, two are featured here.
Now as cool as this humongous shark is, I can't help but feel sorry for the people with office windows that are completely blocked off from the outside world. I wonder if it's like being at work with the curtains or blinds closed or if it's like being in a windowless cubicle with a glass wall. Maybe during a sunny day it lights up the room? Or maybe sunlight can actually get through.
Regardless, the idea is pretty cool. From a marketing standpoint it's a great example of how to get people's attention in a cutesy "hey, wait a minute" kind of way, which isn't bad for 23 years into the annual television programming.
Carrie Oleynik is a writer based in Baltimore, Md.
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